Thu, Feb 21, 2013
4:30 PM

Salsa Live! From Like to LOVE: Get More Action from Social Media

You have the perfect campaign: the right ask, the perfect target, public support. What’s missing is a way to effectively leverage FB, Twitter and the like. With the right tools and techniques, social media can play a critical role in your campaign. Join our panel of experts to hear how you can make advocacy more powerful than ever and take your campaign to the next level!


  • Deepen advocacy engagement with existing supporters
  • Apply real pressure on decision makers through social media
  • Liberate your data from Facebook (i.e. names and emails)
  • Acquire high-quality supporters

Social Media Week: Join us for happy hour and networking with Salsa and your fellow do-gooders immediately following the discussion.


Drew Hudson picture

Drew Bernard, ActionSprout

Drew Bernard has a passion for helping organizations build productive relationships with supporters. He spent 2001 to 2009 at where he help create the online strategy program and Groundwire Labs. While at Groundwire, Drew helped dozens of large and small social change organizations develop and implement effective online engagement strategies for advocacy and fundraising. While working at Groundwire, Drew and his team created the Groundwire Engagement Model which is the foundation of the strategy and technology being deployed by many nonprofit organizations across the sector. In many ways, ActionSprout is an extension of this work into the Facebook platform.

John Hlinko picture

John Hlinko, Left Action

John Hlinko is the leader of Left Action, a network of over 1,000,000 progressive activists, built primarily through viral marketing. He appears regularly on TV as a political pundit, including on CNN, Fox, and Current, and is also the author of the recently released book, Share, Retweet, Repeat: Get Your Message Read and Spread, ranked by as the # 1 "hot new release" in both the "web marketing" and "retail" categories. Hlinko holds a BA from Wesleyan and an MA from Harvard, and lives in New York City with his wife and daughters.

Rosalyn Lemieux

Rosalyn Lemieux,

Roz Lemieux a Partner at Fission. Prior to co-founding Fission, Roz served as the Executive Director of the New Organizing Institute (NOI). Roz was a core member of the team through the 2004 and 2006 election cycles – serving as a coordinator between their organizing and technical teams. She got her start in online advocacy in 1999, serving as the Feminist Majority Foundation's web team director. She has won several awards for her work, including the 2012 CampaignTech "Innovator Award", 2009 Women’s Information Network “Young Women of Achievement” award, and recognition from Planned Parenthood for the Feminist Majority’s trailblazing online campaign in support of women and girls in Afghanistan (2003).

Allyson Kapin

Allyson Kapin, Rad Campaign

Allyson has been named one of the "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. Allyson started the Radical Tech blog for Fast Company, co-founded Women Who Tech and and serves as the Blogger-In-Chief for one of the top-ranked nonprofit communications blog Care2's Frogloop. She is also co-writing a book on nonprofits leveraging multichannel communications.

Amy Ward

Amy Sample Ward, NTEN

Amy Sample Ward is an author and speaker focused on technology and social impact who works with nonprofits of all sizes around the world to use technology in their community impact. In 2009, so co-authored Social by Social; and has a new book out now co-authored with Allyson Kapin, Social Change Anytime Everywhere. Amy is also the membership director at NTEN (Nonprofit Technology Network), a member organization devoted to helping nonprofits use technology strategically.

Event Location

Darlington House
1610 20th Street NW
Washington, DC 20009

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